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Parklands, Earley: Help to Buy boosts sales

30 Jan 2017

The growing popularity of Reading as a commercial centre for multi-national corporations Microsoft, Prudential and British Gas, to name but a few; in conjunction with its location – only 41 miles from central London; 25 minutes to Heathrow by road and access by rail to London Paddington in under 30 minutes, has meant this Berkshire university town has also grown increasingly desirable as a destination to live.

Take Parklands, a development of 3, 4 and 5 bedroom houses by Bewley Homes, starting at £447,500 and ranging up to £600,000.  Situated on the border of Earley and Woodley, on the edge of Reading, the town centre and all its amenities is only 3.5 miles away.  Buyers here have predominantly been young families, many have jobs in the IT sector and, to date, 95% of purchasers have bought utilising Help to Buy: Equity Loan.

Jane Bailey, Sales Manager at Bewley Homes, says:  “There can be no doubt that Help to Buy is really helping to entice buyers and secure sales at this level of the market, opening up home ownership to a new generation.”

Now Bewley is launching Phase II of this popular development with the opening of a new show home on 4 February.

Information on Help to Buy:  Equity Loan (

Equity loans are available to first time buyers as well as homeowners looking to move. The home you want to buy must be newly built with a price tag of up to £600,000. You won’t be able to sublet this home or enter a part exchange deal on your old home. You must not own any other property at the time you buy your new home.

With a Help to Buy: Equity Loan, The Government lends you up to 20% of the cost of your newly built home, so you’ll only need a 5% cash deposit and a 75% mortgage to make up the rest. You won’t be charged loan fees on the 20% loan for the first five years of owning your home.