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Families enjoy cycling proficiency lessons as part of the ‘Bewley Backs Bikes’ campaign to promote safe cycling

25 Aug 2021

Bewley Homes has organised its first cycling proficiency lessons at its Ash Lodge Park development promoting safe cycling, mindfulness and a healthier lifestyle.

The ‘Bewley Backs Bikes’, part of the company’s 30th-anniversary initiatives, sets out to encourage families to learn how to ride safely on public roads.

Bewley has teamed up with Pedal Power to offer a number of families free cycling lessons as well as handing out new cycle helmets. The lessons also showcased how to look after your bicycle and check the basics to make sure they are safe to ride.

The campaign mirrors the Department of Transport cycling initiative ‘Bikeability’ which encourages safer cycling skills for everyone.

Donna Adamson, instructor at Pedal Power Training, said:  “This is a great initiative by Bewley Homes and we are delighted that we can support it across the Home Counties. Having a good awareness of the road and sharing space with other road users is vital. We teach cyclists to be a predictable rider.”

Andrew Brooks, Managing Director at Bewley Homes, said: “The main message is we want to encourage families to enjoy cycling together safely and the lessons will certainly help. Cycling is a tremendous way of getting some exercise in a fun way and has proven hugely popular during lockdown.

Elaine Stratford, Sales and Marketing Director at Bewley Homes, said: “Our Bewley Backs Bikes campaign goes from strength to strength and we will be looking to offer free lessons to families all over our developments.

“We have some excellent open space and dedicated cycle paths on our developments which we designed for cycling for residents.”

As well as free lessons, cycle helmets and high visibility vests, Bewley will also provide a number of deserving families with a set of new bikes.