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Bewley partners with Jo Malone London to inspire homeowners with the scent of luxury

6 Jun 2023

To mark National Aromatherapy Week, Bewley Homes has teamed up with world renowned Jo Malone London to offer customers a masterclass on how to scent their homes to engender different moods.


Jo Malone London, the British lifestyle brand, is widely known for its unique fragrances’ portfolio of luxury products for bath, body and the home.


The event held at Bewley’s show home at Wilton Park, its flagship development in Beaconsfield, offered customers a unique insight into the world of aromatherapy and demonstrated how fragrances can transform a living space, creating different moods and enhancing the overall ambience.


Guests were treated to a captivating demonstration by Lifestyle, Fragrance and Education Manager, Daniel Maxwell, who has over 22 years of experience within the luxury fragrance industry. The exclusive collaboration delved into the importance of fragrance in influencing emotions and showcased Jo Malone London’s signature scents.


From elegant floral arrangements to warm and cosy atmospheres, homeowners gained valuable insights into how to curate living spaces to reflect their individual tastes and desires.


Guest learnt that diffusers are a must in hallways to create an inviting source of scent greeting you whenever you walk through the door.


The event was met with overwhelming enthusiasm from attendees, who left with a newfound appreciation for the transformative power of fragrance in the home. Guests also received a carefully curated Jo Malone London gift set, allowing them to bring the essence of luxury and sophistication into their own homes.


Elaine Stratford, Sales and Marketing Director at Bewley Homes, expressed her enthusiasm for the collaboration, commenting: “We are passionate about providing our customers with an extraordinary living experience and this was a wonderful experience to get a real insight into the world of aromatherapy. We know aromatherapy has a huge baring on our mental health which continues to be so important in our day to day lives.


“Partnering with Jo Malone London for this event marks National Aromatherapy week and a remarkable opportunity to merge the realms of home interiors and scent. Through this masterclass, we aimed to inspire our customers to personalise their new homes and create unique, inviting spaces that resonate with their own personal style.”


National Aromatherapy Week served as the perfect backdrop for Bewley Homes and Jo Malone London to collaborate, showcasing their shared commitment to enhancing the lives of homeowners through the creation of immersive and enhancing living environments.


The second phase at Wilton Park, two, three, four and five bedroom homes, is due to launch on Saturday 24 June with the opening of a third show home on the popular development which has become one of the most sought after new addresses for Beaconsfield.